Search
-
Urban Indians place highest trust in Defence Forces: Ipsos IndiaBus Trust in Institutions Survey
RBI & PM of Country among top most trusted institutions
Politicians, community leaders most distrusted
Media tied with religious leaders, in low trust score
-
In the oyster of happiness – Ipsos annual Happiness Monitor reveals what makes Indians happy – on International Day of Happiness 2025
March 20th marks the International Day of Happiness when citizens across the world celebrate happiness as the fundamental human goal. And to make happiness all pervasive, this year’s theme is about fostering the spirit of, Caring and Sharing. And to see how India is doing on happiness and has done in the last one year, we aggregated the happiness scores for the past one year.
-
PM displays strong performance in his approval rating, with women rating him higher than men: Ipsos IndiaBus PM’s Approval Rating
Regional approval rating differences widening – esp. between north and south
-
Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey
Citizens cite religious, cultural experience, to meet holy men, social gathering, curiosity, as top reasons for interest in the religious fest
Maha Kumbh Mela seen to boost local economy
Concern around the impact on environment surfaces
-
Ipsos Shopper Insights unveils Clicking into the Future – trends driving India’s online shopping surge: A new study by Ipsos
Ipsos Shopper Insights team identifies top 10 trends in online shopping, covering both e-commerce and q-commerce through a comprehensive survey of primary and secondary research. So, what are the opportunities and challenges in online shopping? Read on
-
Happy tidings – November sees further surge in happiness of urban Indians - Ipsos IndiaBus monthly Happiness Monitor
The west zone citizens and those from tier 1 cities, emerge happiest. The south zone shows major recovery in Happiness.
-
PM Modi’s Approval Rating (AR) remains steady at 70% in November 2024: Ipsos IndiaBus PM Modi’s Approval Rating
Same as August 2024 and May 2024 – 70%. In February 2024, AR had soared to 75%
Education, cleanliness and healthcare top performance areas
-
3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping Fiesta Survey
Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode