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Empathy: The New currency of Brand Connection
In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.
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People and Climate Change
On this Earth Day, the observation is clear: awareness is high, but the need to act is lagging. The latest Ipsos People and Climate Change Report offers a comprehensive view of public attitudes towards the climate crisis.
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Ipsos unveils Ipsos Global Trends 2024 providing lowdown on shifting consumer attitudes and values and implications they hold for businesses and brands
World’s broadest survey covering 74% of world’s population and 90% of global GDP
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Pivoting for success: Unravelling the Post-Covid CPG Innovation Landscape in India
We are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations, products and packaging. With over 40 years of experience in testing innovation ideas, our report unearths the current Innovation trends in the Indian CPG sector.
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3 in 4 urban Indians are happy in Nov 2023; a 4% increase from last month: Ipsos IndiaBus Happiness Monitor
Tier1 town residents happiest at 86%
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Ipsos India announces leadership changes & role enhancements
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 20,000 people.
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What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
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84% Urban Indians want products using scarce natural resources to be taxed more, even if it ramps up the price and they’ve to pay more: WEF-Ipsos global survey
84% Urban Indians want products using scarce natural resources to be taxed more, even if it ramps up the price and they’ve to pay more: WEF-Ipsos global survey;
3 in 4 Urban Indians also support labeling on products to include mention of usage of scarce natural resources
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Opportunity in Crisis
Opportunity in Crisis
A POV by Krishnendu Dutta, Group Service Line Leader, Innovation & Market Strategy and Understanding, Ipsos India
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.