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Affluent Report Luxury Segmentation
MSU Reconnecting with Your Consumers (TH)
CONNECTED SEGMENTATION TOOLS TO KEEP UP WITH THE EVOLVING CONSUMER NEEDS
Reconnecting with Your Consumers
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Beyond the Badge: The Rise and Fall of Model Brands
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research
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PERSONAS IN THE AGE OF AI
At Ipsos, we champion the unique blend of Human Intelligence (HI) and Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights for our clients.
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Ipsos Update – August 2025
Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Is India Harnessing its Demographic Dividend?
India, now the most populous nation globally, stands poised to benefit from its demographic dividend thanks to a youthful and expansive workforce. To capitalize on this demographic advantage, India must invest in education, healthcare, and skills development while addressing gender disparities and labor market reforms to truly unleash its economic potential.
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Dear Brands, Are You Silver Savvy?
The article highlights the growing spending power of India's “Silvers,” urging brands to cater to their diverse needs and preferences.