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What to Watch Next? The Labyrinth of OTT Content
With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.
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THE STATE OF DIGITAL MARKETING IN INDIA 2024-25
This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.
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Excitement high among cricket enthusiasts this IPL - Ipsos IndiaBus IPL Survey
Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too
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The state of digital marketing: ETBrand Equity and Ipsos special report
The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
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Social Media Feeds widest source of disinformation & fake news - UNESCO-Ipsos Survey
Paradoxically, social media feeds also the most preferred choice for news and information for urban Indians.
93% urban Indians want govt/ regulators to press social media platforms to implement trust and safety measures during elections to protect its sanctity. -
6 in 10 urban Indians nervous of impact of AI on products and services; 1 in 2 Indians fear AI will replace their current job: Ipsos Global Views of AI 2023
A 31-country study conducted among 22816 adults
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Inclusiveness of LGBTQ Community – Marketers Leading the Way
Inclusiveness of LGBTQ Community – Marketers Leading the Way
An interesting POV by Pallavi Mathur Lal, Senior Client Director, Ipsos India & Neha Dutta, Research Director, Ipsos UU, India -
Balance-imbalance: ‘New Normal’ and New Education Policy - By Dr. Udita Ghosh Sarkar
Is it doing a balance in terms of ‘new normal’ and New Education Policy in place for universalization of education for all or is it the same pattern as before whereby the policies are in favour of the advantaged population? Is it ‘inclusion’ in all terms and we as practitioners look forward to the ‘good times’ ahead?
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Happy Hours Over? No worries, at home every hour is a happy hour
Vivek Gupta, Managing Director, Mumbai Market, Ipsos India
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COVID-19 – THE GREAT LEVELLER
Jeevika Kapadia, Research Director, Ipsos UU, India & Ashwini Sirsikar, Country Service Line Leader, Ipsos UU (qualitative research division), India