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One month ahead, are people ready for Christmas yet?
Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end of year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.
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Public Opinion on the Covid-19 outbreak
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic, based on a multi-country poll.
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The role of customer experience in the Jordanian retail banking sector
Ipsos in Jordan shares its perspective on the role of customer experience in the heavily disrupted retail banking industry
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Marketing Launches MENA’s First Consumer FinTech Survey
The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.
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Ipsos Marketing in MENA Launches a New Regional Syndicated Study: #Millennials
Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.