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News & Events

Consumer & Shopper

Spotlight*Iraq – Shopper Behaviour & Attitudes

Shoppers in Iraq are a mix of spontaneous and careful buyers.
29 April 2025
Customer Experience

Ipsos in MENA launches Financial Monitor 2025 Jordan and Iraq Editions

Dive into the transformative trends of Iraq and Jordan’s financial sectors with Ipsos MENA’s latest syndicated study, unveiling key opportunities of the region’s most dynamic markets.
28 April 2025
Consumer & Shopper

Ipsos’ Jordanian Consumer Sentiment Index Q1 2025

Ipsos’ Jordanian Consumer Sentiment Index shows a 2.9-point decrease since last quarter of 2024.
24 April 2025
Society

Spotlight*Jordan – Views on Infrastructure

Jordanians express a hopeful vision for enhanced infrastructure to uplift the community and support national development
19 March 2025
Consumer & Shopper

The 2025 Ramadan Handbook – Jordan Edition

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
12 February 2025
Customer Experience

Iraq Consumer Sentiment Index Q4 2024

Results of the fourth quarter of 2024 Consumer Sentiment report released by Ipsos, reveal that the Iraq Consumer Sentiment Index (ICSI) stands at 58.5.
5 February 2025
Customer Experience

Ipsos’ Jordanian Consumer Sentiment Index Q4 2024

Ipsos’ Jordanian Consumer Sentiment Index shows a 6.4-point increase between the third and fourth quarter of 2024
27 January 2025
Society

Predictions 2025 - Jordan Edition

What do people in Jordan expect 2025 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.
16 December 2024
Consumer & Shopper

Spotlight*Iraq - Shopper Behaviour & Attitudes

Uncover the behaviors and attitudes of Iraqi shoppers.
5 December 2024
Consumer & Shopper

Ipsos Jordanian Consumer Sentiment Index Q3 2024

The results show a 2.7-point decrease between the second and third quarter of 2024. This dip is mainly driven by citizens’ confidence in the future state of the Kingdom’s economy, their confidence in the current economic situation and their ability to invest in their future and the future of their children. While unemployment remains in the top concerns for Jordanians, high cost of living and inflation tops the list this quarter as the most worrisome.
29 October 2024