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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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Multi-source healthcare data
The world of pharma business insight is likely to change as it embraces a multi-data source reality.
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Medical crowdsourcing: What are Physicians communicating during COVID-19?
Ipsos’ qualitative analysis of G-MED Global Physician Online Community (March 16-20, 2020).
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Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
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Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
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Synthesio is excited to announce the release of Signals
Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Labs
Build the campaign strategy.