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Global Views on Cyberbullying
Global awareness of cyberbullying is increasing, however 1 in 4 adults globally have still never heard of it.
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Who Is and Is Not a “Real American”, a “Real Brazilian” or a “Real Chinese”?
Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
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Global Consumer Confidence Measures in at 50.4
June's Global Consumer Confidence Index shows steadiness after a three-month drop of just 0.1 points.
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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Global Attitudes Towards the FIFA World Cup 2018 in Russia
Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
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The Economic Pulse of the World - May 2018
The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.