Search
-
World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
-
Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
-
Ipsos’ Jordanian Consumer Sentiment Index Q2 2020
Ipsos’ Jordanian Consumer Sentiment Index Reaches its Lowest Levels in the Second Quarter of 2020
-
A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
-
Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they’re spending more on electronics, books and movies.
-
The role of culture in a global crisis
Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
-
Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
-
Ipsos’ Jordanian Consumer Sentiment Index Q1 2020
The first quarter of 2020 marks a three-point drop in Ipsos’ Jordan Consumer Sentiment Index due to COVID-19 impact.
-
More suffering from under exercising, anxiety than other health concerns due to COVID-19: Poll
Under exercising, anxiety, overeating top the list with women more likely to say they are impacted.