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Ipsos Update - December 2017
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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A Life Suspended: The State of Syrian Refugees in Jordan and Lebanon
March 2016 marks the end of the 5th year since the start of the Syrian conflict. Influenced by the Arab Spring sweeping across a number of countries in the region, protestors in many parts of Syria took to the streets demanding political reform.With the Syrian conflict now entering its sixth year, the United Nations have declared that over 4.6 million Syrians have fled to neighbouring countries, with two-thirds of those settling in Lebanon and Jordan.