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What worries the world - September 2022
Inflation is the top global concern for the sixth month in a row with four in ten choosing it as a worry.
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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Gulf women in cybersecurity continue to lead the charge in addressing skills gap in the region
Ipsos in Jordan & Iraq and UK-Gulf Women in Cybersecurity Fellowship address cybersecurity skills shortages across the GCC to ensure the region can achieve digital resilience.
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
What Worries the World – August 2022
Inflation is the top concern for the fifth consecutive month while some countries see worry about covid-19 rise
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Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
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Four in ten across 28 countries expect their disposable income to fall over the next year
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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What Worries the World – July 2022
Concern about inflation continues to rise and is the top worry for the fourth month in a row.
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Vacation inflation: Red-hot prices cooling excitement for travel
But, the pleasure of taking a trip looks to be outweighing the pain of higher prices … for now.