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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Climate change: citizens are worried but torn between a need to act and a rejection of constraints
As a key global player in the energy sector that is committed to achieving carbon neutrality by 2050, EDF presents the findings of a new, broad scope opinion study conducted by Ipsos for the second consecutive year in 30 countries, covering two-thirds of the world’s population and featuring some of the biggest CO2 emitters. EDF’s goal is to produce a yearly international status report on opinions, knowledge, expectations and levels of commitment with regard to climate change, to nurture thinking and contribute to the constructive search for solutions for the future.
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From unstructured data to intelligence
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
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‘Infrastructure part of the solution’; new global survey shows strong public backing for investment to aid recovery
Around the world, 79% of people believe that investment in infrastructure will create new jobs and boost their countries’ economies in the wake of the coronavirus pandemic according to a recent survey.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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World Refugee Day 2020
New global study shows increasing support for the principle of people seeking refuge from war or persecution but concerns about Coronavirus mean that half of those surveyed want their country to be less open to welcoming refugees.