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Establishment survey provides access to recent, robust, credible audience data
The media landscape has changed over the last decade – and will continue to evolve. Understanding the evolving audience consumer space is therefore important in identifying opportunities for strategic targeting.
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Kenya All Media Establishment Survey 2022
Study shows mobile phones remains the biggest disruptor and provides the greatest opportunity as radio continues to dominate with an increase in the numbers of niche and community stations.
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An overview of the total advertising industry in Kenya - Jan to May 2022
2022 events will impact advertising positively or negatively. The main events revolve in; Politics (pre & post elections), Education (national exams), Sports (WRC, Fifa World Cup)
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Mobile is Core in Everyday Life
Kenyans have some form of access to the internet. Google identifies 13 million ACTIVE internet users in Kenya, equivalent to 53% of the addressable population in research
i.e. age 18-69 years -
An Overview of the Total Advertising Industry Media Activities in Kenya
The total industry spends for H1 2020 declined by 33% compared to H1 2019. The pharmaceutical sector increased by 285% driven by Covid-19 awareness campaigns with major sponsors being The World Health Organization and the Government of Kenya.