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Ipsos Reputation Council 2024 - Apresentação

Consumers demand innovation from their energy suppliers

New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.

Ipsos Update – November 2022

Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Ipsos Update - November 2020

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.

5 steps for developing an influencer marketing strategy with Lizzo

It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

Employee Relationship Management

Providing research and consultancy services for employee engagement, leadership and change management.

Corporate Reputation

Unlocking the value of reputation by building trust with your stakeholders.

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.