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Spotlight*Lebanon - Online Shopper Behaviour & Attitudes
As part of the Spotlight*Lebanon series, this report delves into public attitudes and behaviour regarding online shopping in Lebanon.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
Market Structure
Understand your consumers, categories and competition.
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
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BRANDpuls: The 360° Consumer Research
BRANDpuls, the Brand & Marketing Management research that analyses consumer consumption, attitudes and behaviors towards brands, products and shopping activities has been successfully launched in KSA, UAE, Kuwait, Egypt & Lebanon.
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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Future of Mobility - On the Road to Driverless Cars
At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.