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Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
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2019 China Food and Beverage Packaging Trend Observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
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Women Empowerment and Pressing for Progress: Jane Lattimore
Closing remarks by Jane Lattimore, Director, Ipsos in Malaysia at the recent Ipsos Press Conference: Women Empowerment and Pressing for Progress. The press conference was held on 5th April 2018 in Kuala Lumpur, Malaysia.
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Empowering The Empowered Consumer
Today’s empowered consumers have more choices, greater knowledge and higher demands. They take charge of every aspect of their lives and seek innovations that fuel their desire for control.
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Social Behaviours that Malaysians Regard as Unacceptable
Ipsos study reveals that drug abuse is the number one social behaviour that is unacceptable among Malaysians.