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What Worries Malaysia 2019 - Are we Moving in the Right Direction
Close to one year after the 14th General Election, Malaysians believe the country is moving in the wrong direction, as their main worries shift from Corruption to day-to-day issues like Crime and Inflation & Cost of Living.
The latest ‘What Worries The World’ survey, found that from June to July last year, Malaysians who believe that the country was heading in the wrong direction was at 25%.
Three months later, the figure rose to 36% and it currently has risen to 43% as of March this year. -
International Women's Day 2019
A majority of Malaysian feel that achieving gender equality is important to them personally and it won’t happen unless men take actions to support and half of them believe that young women will have a better life than their parents’ generation
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How Automation Has Transformed the Way We Work
Worker Preparedness and Consumer Attitudes toward Automation Vary Widely Across Countries
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Most Malaysians Consider Themselves "Real" Nationals
What makes a "real" Malaysian? Find out more through Ipsos' study on inclusiveness and the acceptance of social and cultural diversity...
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Social Behaviours that Malaysians Regard as Unacceptable
Ipsos study reveals that drug abuse is the number one social behaviour that is unacceptable among Malaysians.
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The Age of Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
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The Impact of GST
Over half of Malaysians have been impacted by GST when it comes to their shopping behaviour.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.