Search
-
Unmasking the Naija Lifestyle
An immersion into life in Nigeria, based on findings from the local Ipsos team and told through the eyes of three typical Nigerians.
-
‘Natural’ food: What Does it Mean to Consumers?
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
-
Ipsos Update - September 2017
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
-
African Lions: the Urban Middle Class
UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
-
Affluent Africans Working On a Sustainable Growth Plan for Africa
Key findings of the 4th bi-annual release of the Ipsos Affluent Survey Africa 2016. Social responsibility and being environmentally friendly are top-priorities, African Millennials are breaking economic barriers, Media and personal/wearable technology are vital to the African Affluent.
-
African Youth: Who Is The Young African Consumer?
Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.