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Ipsos Reputation Council 2024 - Apresentação

Consumers demand innovation from their energy suppliers

New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.

5 steps for developing an influencer marketing strategy with Lizzo

It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

Data breach hits 100 million: How worried are you about online security?

Survey finds people value privacy and compensation over the benefits of sharing data.

Employee Relationship Management

Providing research and consultancy services for employee engagement, leadership and change management.

Corporate Reputation

Unlocking the value of reputation by building trust with your stakeholders.

Ipsos Update - April 2019

This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.

Corporate Reputation: The key questions answered

How to unlock the value of reputation for businesses.

Ipsos Update - December 2018

December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.