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Getting Started With Mystery Shopping
Discover Ipsos’s key ingredient to your CX and commercial success
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AI and the Future of CX
Exceptional Customer Experience is no longer a luxury, but a necessity to build brand loyalty and drive growth. In our new paper, AI and the Future of CX, we explore how Generative Artificial Intelligence (Gen AI) can revolutionise experiences by balancing digital efficiency with human interaction.
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Introducing Ipsos’ newly updated CX Maturity Assessment, and CX Roadmap
How mature is your organisation’s Customer Experience? And what do you need to do to get where you need to be?
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
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Drive Your Results With Target-Setting Analytics
This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.