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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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Humanizing AI: Real human data to generate and predict real innovation success
Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update - April 2020
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
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Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention
Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
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Don’t Let Promising Breakthrough Innovations Die
Breakthrough innovations are critical to the future success of your organisation. Why? Because they can yield more than double the returns of non-breakthrough innovations.