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Demystifying Mystery Shopping
Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Seven in 10 people in 34 countries support global rules to stop plastic pollution
Consumers globally believe it is important for such a treaty to incorporate five key measures to tackle plastic pollution : ban unnecessary single-use plastics, ban types of plastic that cannot be easily recycled, have rules making manufacturers and retailers responsible for reducing, re-using and recycling plastic packaging, have global rules requiring all new plastic products to contain recycled plastic and require labelling of plastic products so that it is clear how to responsibly sort them for reuse, recycling or disposal.
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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Acquisition of Market Pulse International assets Ipsos secures strategic agreement to expand its Mystery Shopping services in Asia Pacific
Didier Truchot, Ipsos Chairman & CEO, is pleased to announce today the successful completion of an agreement to acquire the mystery shopping staff, shoppers, and clients of Market Pulse International.
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Ipsos Appoints Carin Hercock as Managing Director, New Zealand
Research and marketing industry veteran to lead the prominent global insights brand in New Zealand