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Getting Started With Mystery Shopping
Discover Ipsos’s key ingredient to your CX and commercial success
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Demystifying Mystery Shopping
Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
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AI and the Future of CX
Exceptional Customer Experience is no longer a luxury, but a necessity to build brand loyalty and drive growth. In our new paper, AI and the Future of CX, we explore how Generative Artificial Intelligence (Gen AI) can revolutionise experiences by balancing digital efficiency with human interaction.
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Introducing Ipsos’ newly updated CX Maturity Assessment, and CX Roadmap
How mature is your organisation’s Customer Experience? And what do you need to do to get where you need to be?
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Ipsos Update – June 2021
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.