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Towards more agile and efficient product testing
Opportunities and limitations for small sample sizes
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Great expectations: Developments and dynamics of a COVID-19 vaccine
The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
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Research during Coronavirus for services, durables and technology
Innovating in Challenging Times – Issue 2
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
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Ipsos Update - April 2019
This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.