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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Designing a ‘Smarter’ Mystery Shopping Programme
Seven steps to building a successful mystery shopping programme and increasing return on investment.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Short hits of retail truth
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
Assortment / Line Optimisation
Create a winning product line.
Price
Create a winning pricing strategy.
Planogram
Measure the impact of your planogram and/or POS strategies.
Pack
Measure the success of new packs in a competitive context.