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Global Consumer Confidence Ties Record High
March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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Understanding Society: Beyond Populism
Download the latest edition of Understanding Society - Beyond Populism – which explores the major political and social shifts around the world.
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Global Consumer Confidence is on the Rise
The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.
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Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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Three in Four Women Around the World Believe There Are Unequal Rights in Their Country
On the eve of International Women’s Day, new data from Ipsos Global @dvisor shows that although the vast majority in 24 countries around the world say they believe men and women should be treated equally (88% on average), most still think the current situation is one of inequality in terms of social, political and/or economic rights (72% on average).
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What Worries the World - February 2017
The majority (62%) of people around the world think things in their country are on the wrong track. Unemployment currently occupies the top spot for global concern with 38% saying this.
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Less Than Half of Women Globally Believe Women Have Equal Opportunities to Men
While almost two thirds of men do believe women have equal opportunities to men.