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Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic
In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
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Doctors become the world’s most trusted profession
A new Ipsos poll reveals that in 2021 doctors are considered the world’s most trustworthy profession.
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Is facing your mortality sparking the ‘Great Resignation’? Why we don’t want to work anymore
A combination of burnout, disengagement, ‘unpaid labour’ and more is pushing workers to make drastic career moves.
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Ipsos Update - October 2021
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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Climate Change – Responsibility & Actions
The majority of New Zealanders (57%) have stated that if the government does not act now to combat climate change, it will be failing the people of New Zealand. Notably, just 37% of believe that the New Zealand government has a clear plan in place for how the government, businesses and people themselves are going to work together to tackle climate change, according to a new study from Ipsos.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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Global consumer sentiment growth has nearly halted
Consumer confidence is down in the world’s two largest economies
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Sentiment about globalization cooler than before the pandemic across the world
Global survey conducted with the World Economic Forum highlights mixed views on international trade