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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.
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Three key learnings on luxury and sustainability
Discover the three key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Global Education Monitor 2023
New Zealanders have a more positive view of its education system than the global average, but that 1 in 2 New Zealanders think
that our education system is getting worse compared to when they were in school. -
Global Views on AI and Disinformation
A recent Ipsos survey of 29 countries, including New Zealand, has found that while many people believe that AI can create very realistic fake news, most also feel that they will be able to tell real news from fake news.
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NZ Edition - the Ipsos Global Health Service Monitor
The newly released NZ edition of the Ipsos Global Health Service Monitor reveals that 75% of New Zealanders feel our health system is over-stretched, significantly higher than the global average. Just 43% of New Zealanders believe that the country’s healthcare system provides equitable care, and New Zealanders are significantly more likely to express concerns about staffing shortages.