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Ipsos New Zealand Issues Monitor - August 2025
New Zealanders’ concern about cost of living significantly increases; and concern for unemployment at highest level in five years.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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AXA Mind Health Report : Mental health continues to deteriorate around the world
Mental health around the world continues to deteriorate according to the fifth edition of the AXA Mental Health Report. The study, conducted in collaboration with Ipsos, aims to identify mental health and well-being issues around the world in order to develop solutions to alleviate them. Ipsos surveyed 17,000 people from 16 countries across Europe, the United States and Asia.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Global Attitudes to Refugees: a 52-country survey from Ipsos and UNHCR
A new 52-country survey from Ipsos and UNHCR for World Refugee Day 2024 reveals enduring public support for refugees, alongside stark variations in attitudes.
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Finding Hope and Home: Reflections on World Refugee Day 2024
Trinh Tu, Managing Director of Public Affairs, reflects on her experience as a refugee this World Refugee Day.
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Ipsos NZ AI Monitor 2024
New Zealanders are more informed on artificial intelligence but remain nervous about it.
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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.