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Humanizing AI: Real human data to generate and predict real innovation success
Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Global Advisor Predictions 2024
Despite the change in government, most New Zealanders are predicting 2024 will bring higher interest rates, unemployment, inflation and global temperatures.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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New research from Synthesio and Twitter explores wellness conversations online
Synthesio has released a new report exploring the #Wellness community on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!