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International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress
To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.
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Introducing to Brand Value Creator (BVC)
Brand Value Creator (BVC) helps you understand how to grow brands and how people make choices.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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Countries that Have a Younger Population Are More Optimistic About 2018 Than Countries with an Aging Population
The majority of adults are optimist about what the new year will bring, especially those in countries who have a lower median age, according to a recent online survey conducted by Ipsos in 28 different countries.
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Ipsos Predictions for 2018
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
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Taking Responsibility - Ipsos Foundation Supporting Education in Pakistan
Helping disadvantaged children in rural areas of Pakistan.
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Ipsos strengthens South East Asia business and opens new office in Pakistan
Ipsos Co-Presidents are delighted to announce today that Ipsos has signed an agreement to acquire Consumer Behavior & Insight (CBI), one of the largest local research companies in Vietnam. Combining with Synovate Vietnam to become Ipsos Vietnam, the company will be managed by Nguyen Minh Tan, the founder of CBI. Ipsos also announces the creation of a full service research agency in Pakistan.