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Consumer Book of Pakistan 2014-15
As one of the least documented economies in the world, but with a population of 180 million across 500 cities and 45,000 villages, the Consumers Book of Pakistan realises the need for authentic data for such a big and diverse market.
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Ipsos strengthens South East Asia business and opens new office in Pakistan
Ipsos Co-Presidents are delighted to announce today that Ipsos has signed an agreement to acquire Consumer Behavior & Insight (CBI), one of the largest local research companies in Vietnam. Combining with Synovate Vietnam to become Ipsos Vietnam, the company will be managed by Nguyen Minh Tan, the founder of CBI. Ipsos also announces the creation of a full service research agency in Pakistan.