Search
-
Ipsos in MENA Launches Consumer Pulse
The ultimate fore-sighting syndicated study looking at the most important consumer trends in the region.
Market Structure
Understand your consumers, categories and competition.
-
Ipsos Update - May 2018
May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
-
Who are the World’s Biggest Wearable Tech Buyers?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
-
Ipsos Healthcare Launches Syndicated Pan-Cancer Testing Monitor in Australia
Ipsos Healthcare has announced the expansion of its syndicated Pan-Cancer Testing Monitor (PCTM) to the Australian market. The PCTM, which has been running in the US since 2016, measures and tracks the usage of pan-cancer tests, which are designed to test for a wide range of cancer types to help doctors make more informed treatment decisions.
-
Ipsos Update – January 2018
Happy New Year! January’s edition of Ipsos Update features new papers on Audience Measurement and Sensory Spatial Segmentation, Canada's "critical numbers", the Digital Gov' Barometer, Perils of Perception, and a round-up of some of our research in Europe over the past year.
-
Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
-
Advisory Services
We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.
-
Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.