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Global survey finds broad support for taxing and labeling products using scarce natural resources
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures
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Global attitudes : COVID-19 vaccines
COVID-19 vaccination intent has risen in the past few weeks.
New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory. -
Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Digital Audience Measurement
Understanding audiences of digital media.
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.