Search
-
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
-
The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
-
Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
-
Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
-
Ipsos Update – August 2024
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
Missions for the Modern Marketer - A TikTok & Ipsos Report
In an ever-evolving marketing landscape, marketers must keep up with the times to maximise new channels and measurement techniques. Here are four missions for modern marketers to embark on to elevate strategies, deliver impact, and ensure sustainable business growth.