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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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The Rewired Consumer - Tetra Pak Index 2021
The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.