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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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78% APAC consumers cannot imagine life without the internet
People need to be persuaded that new technologies will improve their lives rather an adopting them without question
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Alternative Funding Models for High-Cost Innovative Drugs in Thailand – A Roadmap towards an Implementation
Identifying alternative funding models (MEAs and dedicated funds) to improve innovative medicines access for oncology and rare diseases in Thailand
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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Flair Indonesia 2021: Back to Growth
As the country looks to move on from the pandemic, consumers are demanding more from brands
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The COVID-19 pandemic eclipses climate risk
Ipsos today publishes the seventh edition of its Future Risks Report for Axa. This global study measures and ranks changes in the perception of emerging risks by a panel of risk management experts and the general public. Over 20,000 people were interviewed. Conducted in partnership with research institute Ipsos and geopolitical analysis consultancy Eurasia Group, this year’s ranking of the 10 main emerging risks is marked by the Covid-19 crisis.
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The time is now: Telehealth and rise of virtual care
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?