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Taking action on sustainability
Sustainability is not only a relevant topic today, it is the long-term viability of a business.
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Report: Coming Out of Lockdown in Southeast Asia
To help our clients, Ipsos conducted a self-funded survey on evolving consumer opinions and behaviours with a focus on SEA region
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Innovating in challenging times: Research during COVID-19
Doing research during a crisis allows businesses to better predict and prepare for what to do next.
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No travel? No problem!
Grounded by budget or global circumstances? Keep your learning plan on track with these approaches that deliver qualitative insight from afar.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.