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Report: Coming Out of Lockdown in Southeast Asia
To help our clients, Ipsos conducted a self-funded survey on evolving consumer opinions and behaviours with a focus on SEA region
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No travel? No problem!
Grounded by budget or global circumstances? Keep your learning plan on track with these approaches that deliver qualitative insight from afar.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.