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A Singapore perspective on plastics
In this briefing paper, we examine the current situation with plastic packaging and waste in Singapore and opportunities for brands to drive change.
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Signals #2: Understanding the Coronavirus Crisis
The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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Coronavirus & behaviour change: What does it mean for brands?
As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
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Flu in Indonesia: Insights into Perception and Action on Vaccination
The local insights collated in this paper highlight many perspectives and concerns faced by Indonesians, pointing towards a need for greater awareness and understanding about the burden and impact of the disease, as well as the safety and efficacy of the vaccine in preventing illness.
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Flu in the Philippines: Insights into Perception and Action on Vaccination
We live in an era where prevention in the form of vaccination is possible for many infectious diseases, including influenza. However, in over 200 years of vaccine existence, the only disease known to be eradicated is smallpox.
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Social media monitoring the fast-paced landscape of climate change conversations
The view from online: unfiltered, uncensored & unsolicited.
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The illusion of stability: What Worries the World?
Using 100 months of data, we go beyond the headline stats to uncover long-term trends and surprising developments in the reported social and political concerns around the world.
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Curiosity Newsletter - October 2018
If people’s perceptions are based on what they believe is truth, does that make perception as important as reality itself? In this issue of Curiosity, we shine a spotlight on perception, how very often it differs from reality and why that is.
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The Economic Pulse of the World - May 2018
The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.