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Ipsos Update – January 2025
Almanac, Predictions, Democracy … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Inflation rates may be falling, but people expect further price rises
In the seventh edition of the Ipsos Cost of Living Monitor we find, despite falling inflation rates, people are still feeling the pressure.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Missions for the Modern Marketer - A TikTok & Ipsos Report
In an ever-evolving marketing landscape, marketers must keep up with the times to maximise new channels and measurement techniques. Here are four missions for modern marketers to embark on to elevate strategies, deliver impact, and ensure sustainable business growth.
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February 2024: Consumer confidence down among G7 countries
Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.
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Optimism About AI's Potential
A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.
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Populism remains strong
Ahead of a major global election year, many around the world back populist attitudes.