Search
-
Black Friday: The Story So Far (2017)
In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
-
[EVENT] Affluent Asia - 20th Anniversary Event in Singapore
On November 21, join the 20th Anniversary Celebration of the Biggest Media Event in Town!
-
Designing a ‘Smarter’ Mystery Shopping Program
Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.
-
Using Social Intelligence for a Sharper Vision of your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
-
Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands
The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.
-
The Age of Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
-
Customer Experience as A Competitive Advantage
There is little in terms of how managing customers’ experience and expectations can deliver sustainable advantage.
-
Brand Activation: New Year, New Opportunities
Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.
-
Curiosity Newsletter - January 2017
"The more things change, the more they remain the same." Find out more about what our brand, media & communications experts have to say!
-
The Effectiveness of Media Touchpoints in Singapore
Singaporeans are exposed to a plethora of ads across different media touchpoints and it is getting more and more challenging for marketers to be noticed.