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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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Customer perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, performance of channels, and Mystery Shopping.
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
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A Throwaway World: the challenge of plastic packaging and waste
New global survey reveals 8 in 10 people believe manufacturers should be obliged to reduce packaging waste.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.