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Top 5 worries for Thais in the first half of 2025
Income decline, job insecurity drive consumer caution, while "Cakeism" mindset persists
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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CX Global Insights 2025: Unveiling Thailand's CX Landscape
Ipsos in Thailand Deep Dive into CX Global Insights 2025: Revealing “3B's” to Elevate Customer Experience Strategy with Data-Driven Insights in the Digital Age
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Know the New America: April 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Demystifying Mystery Shopping
Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
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Ipsos Global Trends and the "4S" of Thai consumers
Ipsos unveils the 10th anniversary edition of “Ipsos Global Trends” identifying nine global trends and “4S” impacting Thai consumers.