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  • Media & Brand Communication

    歡笑是最好的良藥

    調查顯示,有81%的消費者喜歡具有幽默感的品牌,然而卻只有28%的人對品牌的幽默感成功產生共鳴。品牌廣告要如何透過了解不同世代的幽默感偏好,來與目標顧客建立連結?

    12 August 2022
  • Society

    Ipsos Update – August 2022

    With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.

    1 August 2022
  • Society

    Ipsos Update - July 2022

    Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.

    1 July 2022
  • Society

    2022 觀察臺灣民眾對於假消息的看法

    根據調查結果顯示,假消息散布的情形仍然普遍,多數民眾認為假消息對社會影響嚴重,在日常生活當中,近九成民眾的生活中有出現假消息且也日漸警覺假消息對社會帶來的影響。

    20 June 2022
  • Society

    Ipsos Update - June 2022

    Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.

    1 June 2022
  • Society

    Ipsos Update - May 2022

    Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.

    29 April 2022
  • Society

    Ipsos Update - April 2022

    This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.

    1 April 2022
  • Media & Brand Communication

    品牌如何向消費者展現他們正在採取實際行動對抗氣候變遷

    幫助品牌了解消費者對永續行動的想法與反應,從中學習如何將擁抱和實踐永續發展視為品牌策略的一部分。

    10 March 2022
  • Society

    Ipsos Update - March 2022

    Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

    1 March 2022
  • Media & Brand Communication

    從《魷魚遊戲》的成功,看打造優質內容的關鍵

    我們又能從這部2021年最熱門且寫下收視紀錄的影集中學到什麼?

    10 February 2022
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