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Ipsos Update – June 2025
Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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益普索 2025 世代報告
第三版的「益普索世代報告」針對 Z 世代男女在價值觀上的差異進行深入剖析，重新聚焦 X 世代長期被低估的社會影響力，並反思人們對「老化」的態度轉變，呈現出各世代重塑其在觀念與角色上的趨勢。
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Ipsos Update – April 2025
Canada, Italy, Women's Day … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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益普索觀點 — 永續廣告：如何利用同理心與可信度提升品牌心佔率
益普索的研究顯示，高達60%的消費者正準備跨越障礙，選擇更綠色的生活方式。本文使用益普索的 Creative Spark 分析了七則廣告，探索品牌如何透過引起共鳴和真誠可信的方式，將品牌精神成功地融入永續訊息。
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Ipsos Update – November 2023
Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.