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Ipsos Update – May 2025
Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – March 2025
Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Ipsos Update - May 2022
Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.
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Ipsos Update – December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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從行為科學角度來看繁忙世界裡的購買決策 章節1/2
雖然我們總希望盡可能地充分思考、審慎做決定，但面對大量的資訊、總是不夠用的時間，加上有限的心智容量，將所有可得到的資訊納入考量並不是件實際、可行的事。取而代之，我們憑藉著片面的資訊做決定，這讓我們能迅速做出選擇，然後繼續下一個工作。
As much as we would like our decisions to be thoughtful and fully considered, the large amount of information, lack of time and our limited mental capacity make it difficult to do so. To consider all the available information would not be practical or possible. Instead, we base our decisions on singular pieces of information.
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民生消費品品牌如何影響千禧世代？
討論熱度極高的千禧世代是現今許多品牌的目標族群。
但，不同產業中的任何品牌都能用相同的方式對千禧世代產生一樣的影響力嗎？
還是說，對於特定產業中的品牌來說，他們需要調整對應的策略？試問民生消費品牌是否能夠使用與數位品牌一樣的方式對千禧世代造成一樣的影響力？
若答案是否定的，那麼所有民生消費品牌都需要問同樣的一個問題：我們該怎麼做？
The often-discussed Millennial generation is now a key target for many brands around the world, and in Taiwan.
But, can Millennials be equally in flounced by any brand from any categories in the same way?
Or do brands in certain categories need to adapt their strategy, such as can consumer brands truly influence Millennials in the same way and to the same extent as digital brands?
If no, then the key question that all consumer brands should be asking is ‘what do we need to do?’