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提供消費者良好購物旅程的四個步驟
為了提供消費者更好的消費旅程，首先要了解消費旅程的重要性。在嚴苛的現實中，有三分之二的消費者，不會在一個會讓他們消費旅程中遇到困難的消費環境裡購物。這是個不容小覷的數字，不過幸運的是，我們有四個簡單的步驟來幫助您提供消費者更有效的消費旅程。
To create a better customer journey, you must first understand its importance. The stark reality is that two thirds of customers are less likely to shop in a retail environment if they have problems with their shopping experience. With the high street still hugely competitive, that is one figure that should be taken seriously. However, the good news is that there are four simple steps to help you when it comes to assisting your customers more effectively. -
荒野還是藍海？智能櫃市場在台灣
隨著電商崛起，台灣的物流市場預估將於2019年達到每年300億的規模。國內外備受關注的「智能櫃」解決了宅配高重複配送率的問題，並顧及客戶隱私，然而在智能櫃發展剛起步的台灣，這片市場就竟會是荒野還是藍海？
With the begin of virtual shopping era, it was estimated that Taiwan logistic market will reach a scale of 30 billion NT dollars in 2019. Additional human resources and double deliveries costs draw attention in both domestic and international self-pickup market, thus lead to the invention of “smart locker”. In Taiwan, the smart locker trend started from the beginning of this year. It is still unknown whether Taiwan is a blue ocean for smart lockers or not.