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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Ipsos Update – December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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The Rewired Consumer - Tetra Pak Index 2021
The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
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全球民眾究竟在憂心什麼呢?
益普索「全球憂心議題調查」詢問各地和全球最受關注的社會與政治問題，並訪問全球28個國家超過一萬九千名受訪者關於在他們國家內他們最擔憂的事情。它提供一個社會的現況並可做為一個追蹤指標來識別短期及長期的變化。Ipsos’ What Worries the World survey diagnoses the biggest social and political problems at both local and global levels, asking 19,000 citizens in 28 countries their opinion on the most worrying issues for their nation. It provides a snapshot of the national mood and serves as a tracker that identifies short or long-term shifts in public feeling.
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物聯網發展與汽車產業革新
回想三、五年之前，如果談到汽機車產業未來的發展，絕大多數人聯想到的不外乎是不用加油的「電動車」，或是共享經濟商業模式下發展出的乘車平台「Uber」。不過就在短短幾年之間，以電力驅動的汽機車，早已從實驗室中的模型跨入你我日常生活之中；電動機車Gogoro在街頭巷尾穿梭，早已成為台灣人不陌生的景象；Tesla電動車充電站也開始出現在賣場、旅館等公眾場所，擁有一台電動車似乎不再那麼高不可攀。
When we talked about the future of automotive industry 3 to 5 years ago, most people could think of nothing else but “electric vehicle” or sharing economic business model, “Uber”. Within a few years, electric vehicles have stepped into our everyday life from the laboratory. It is not unfamiliar for Taiwanese people to see e-scooters, Gogoro, weaving in between cars and streets and Tesla charging stations expand to hypermarket, hotel, and other public areas.
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顛覆你想像的保險
以保費為例，因為有了科技協助，「動態保費」的時代也跟著來臨了。未來保險商品也能個人化。目前只根據性別、年齡來計算保費高低。未來透過大數據，將改變過去使用「平均值」來計算保費的方式，而是依照個人行為所產生的風險大小計算出費率之別，讓保單設計轉變成「以人計費、一人一價」。
With help of technology, the premiums may also be priced individually. In the future, it is possible that insurance products become more tailored to meet individuals. At the moment, premiums are based on gender and age. With big data, the cost of premium can be calculated by past averages associated with personal behaviors and risks. In another word, for the same policy, each of the insured pays a different fee.
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全球環保車市場之發展
全球主要汽車製造商總是致力於開發品質精良的車款，期望藉此拓展市場、強化品牌銷售機會；但是，此一以傳統動力(指汽柴油引擎動力)為主軸的汽車市場早已達到飽和的態勢。近年來，已開發市場對於環保議題的重視、進而促使各汽車消費大國制定愈趨嚴格排放廢氣的法規，例如：在世界第二大的汽車市場-中國，正在推行新的燃油經濟性法規；使得市場對於環保車的需求明顯增加並且也提供相關優惠措施，以中國市場為例，2013年5月，中國政府開始對電動車(EV)和插電式混合動力車(PHEV)進行價格補貼，目標期望在2020年有五百萬輛上路。