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We found 86 results matching with your query. Refine by
  • Consumer & Shopper

    一股不可忽視的經濟模式: 宅經濟商機(Stay-at-Home Economy)

    一股不可忽視的經濟模式:宅經濟商機。在不同的「宅經濟」環境下,該如何應用不同的市場調查,協助企業調整策略?

    2 January 2018
  • Customer Experience

    荒野還是藍海?智能櫃市場在台灣

    隨著電商崛起,台灣的物流市場預估將於2019年達到每年300億的規模。國內外備受關注的「智能櫃」解決了宅配高重複配送率的問題,並顧及客戶隱私,然而在智能櫃發展剛起步的台灣,這片市場就竟會是荒野還是藍海?
    With the begin of virtual shopping era, it was estimated that Taiwan logistic market will reach a scale of 30 billion NT dollars in 2019. Additional human resources and double deliveries costs draw attention in both domestic and international self-pickup market, thus lead to the invention of “smart locker”. In Taiwan, the smart locker trend started from the beginning of this year. It is still unknown whether Taiwan is a blue ocean for smart lockers or not.

    20 December 2017
  • Consumer & Shopper

    民族誌:不經過濾的現實視角

    民族誌最初是用來瞭解遙遠地區文化的方法,而它能將行為置於研究的核心,以新的方式觀察消費者的世界,以幫助我們挖掘潛在的機會。
    Ethnography was originally used as a method to understand tribes or cultures in distant lands, now it helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

    14 July 2017
  • Consumer & Shopper

    Bank 3.0:台灣數位金融戰場

    消費者越來越依賴網路,且比起前往實體銀行的交通與等待時間,數位網路似乎有效率多了,銀行服務的數位行動化看來是勢在必行,那是什麼原因讓這個趨勢在台灣走不快呢?
    As more and more consumers are relying on Internet, the development of digital network should be able to save people a great amount of time waiting in banks with number tickets crumbled in their hand. Financial service digitalizing seems much more efficient and imperative, so what is retarding the pace of the development in Taiwan?

    15 February 2017
  • Consumer & Shopper

    從台灣消費者需求看數位化金融服務趨勢

    根據2015年資料顯示,台灣使用非現金支付的比例僅佔約四分之一。為何台灣消費者還是不願意改變使用習慣呢?
    Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?

    12 October 2016
  • Consumer & Shopper

    東協汽車產業正在翻轉汽車市場

    過去幾十年,汽車產業OEM(原始設備製造商)都將策略著重在擁有大量人口及明顯成長潛力的市場,比如說中國、印度及巴西等等,但近年世界各地的傳統汽車產業業績持續停滯或下滑,反倒是東協等國之發展逐漸引人注目。Ipsos Business Consulting針對東協幾個在汽車產業上具有相當潛力且活躍的新興國家市場提出預測及分析。
    Over the past decade many OEMs had strategies that focused on emerging markets that had obvious growth potential, notably China, India and Brazil. As they review their growth strategies, the case for investment in one of the world’s most dynamic automotive clusters – ASEAN – becomes most compelling.

    12 September 2016
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